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“Buttons for a Cure” Initiative Launched to Raise Awareness and Funds for Food Allergy Cure

January, 12, 2016 — AllergySafeTravel, an online travel resource, announces the launch of their new “Buttons for a Cure” campaign to raise awareness about the growing number of individuals who suffer from life-threatening food allergies.  AST Founder and President Amy Wicker says the newly launched initiative serves several purposes – to make people aware of how prevalent food allergies have become, and to reassure food allergic individuals that help is nearby if they were to experience a severe allergic reaction.

The initiative includes buttons, stickers and car magnets that say “I’m Allergy Aware”. Again, the purpose is to let allergy sufferers know that any person wearing a button/sticker or using a vehicle magnet knows how to use an epinephrine auto-injector.

“Can you imagine how a food allergic child might feel if he walks into a classroom and sees his teacher wearing a button that says “I’m Allergy Aware”, said Wicker, whose own daughter suffers from severe dairy and nut allergies.  “It makes a huge statement and would help to alleviate any anxiety about being in a new or different environment.”

The buttons are ideal for food allergy parents and/or relatives, school nurses, teachers, or anyone else who has first-hand knowledge of food allergies or who has received food allergy training.

All funds raised through the sale of the buttons will be used to support the work of Dr. Xiu-Min Li, one of this country’s leading food allergy researchers, whose groundbreaking research looks at the therapeutic effects of Chinese herbs on food allergy.

Food allergies impact almost every school across the United States. Nearly 6 million children in the U.S. – which equates to 1 in 13, or roughly 2 in every classroom – have a food allergy.  Studies indicate that 16-18% of school-age children who have food allergies have had a reaction in school. In addition, in approximately 25% of the reactions that occur at school, the student had not yet been diagnosed with food allergy.

The buttons, which have a magnetic closure, are being sold through AllergySafeTravel’s sister company, PardonMOI, for $5 each.

To learn more about Dr. Li’s exciting work, check out Henry Ehrlich’s book Traditional Chinese Medicine, Western Science, and the Search for a Cure.  His books are available for purchase on Amazon.